The present generation finds oneself at a shift in understanding of technology. On the one side people are from a world described as comprehensible. On the other side people are living in a virtual, for many of them uncomprehensible world. The changes do not only concern the digitilizing of society, but there are also social tendencies, like individualization and several kinds of civil disobedience. In this article the attitude of authors to scientific publishers is serving as an example.